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How To Market Your Blog

You can start looking for related blogs by using the search engines. Search using relevant keywords + “blog”. Use the singular and plural form of the keywords for each search.

For example – “basketball blog”, “basketball blogs”, “basketball coaching blogs”, “NBA blogs”, “sports coaching blogs”, “high school basketball blog”, etc.

If you do these searches on multiple search engines (bing,google,ask.com, etc) you will come up with more options than if you were to only search on google.

Once you have found related, high quality blogs you should either bookmark them, put them in a spreadsheet, etc. Keeping track of everything can save headaches later on.

After finding and organizing your potential candidates you should subscribe to, or “follow” their blog. This normally involves submitting your email address and/or website with some simple personal information. After subscribing you will be updated (by email) of any new posts, & of replies to any of your own comments made on other people’s blog.

*Note-It might be a good idea to make a new email address dedicated entirely to following others’ blogs. This way you can separate your personal email and your blog related email.

2. Interact with the related blogs you have found

Most blog owners will post updates anywhere from 1-10 X per week. Considering the amount of related blogs you may have found, this can be an overwhelming amount of information to comment on or add to. As a result, it is wise to only interact with blog posts that you are either very knowledgeable on or feel strongly about. You have to be saying something important or enlightening to persuade other readers that you are an expert. After a few comments, regular readers of the related blogs will recognize your expertise, and in turn check out your own blog – this will lead to more followers for you.

*Note you don’t always have to disagree with a blog post to feel strongly about it. If a post is written particularly well and you find it informative, its not a bad idea to comment about why you enjoyed/agreed with the post and what specifically you liked about it. This can result in happy blog owners, who may eventually ask for you to write a guest blog post.

It is a good idea to mix-up the type of comments that you make. Some can be a debate if you disagree with something. Some can be made in agreement with a post. Others still may add on something that was stated. Its important to switch it up so that you don’t look negative or like a yes-man. You want to stimulate thought with your posts.

The goal of commenting on other blogs is to gain backlinks to your own blog, as well as establish credibility in your community. When commenting on others’ posts there is usually a spot for your own website, which will be hyperlinked through your name. It will look similar to this- Mauro Panaggio says: – The link should link to your blog (mauropanaggio.blogspot.com).

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